The Confederate Flag And The Civil War - 1508 Words

The Confederate Flag The Confederate Flag is the symbol for the Southern state in the Civil War. It is not just pieces of material. The flag represent families and where they came from. Flags have been a part of history since the beginning of time and the Confederate flag is a large part of the United States history. People need to learn what the flag has represented. The true meaning. Not what they think the flag has represented. Teaching the meaning of the Confederate flag needs to start in the schools with young children. Without knowing the true history and meaning of the Confederate flag the war over the flag may never stop. People cannot change history by removing a flag from a pole, it is history and history will never change. Society can move forward by educating people on the Confederate flag and change the way future generations view this traditional symbol of the South. With heightened controversy today over the removal of the Confederate flag, it is important to understand the history of it. This history of the Confederate Flag, also known as the Confederate battle Flag dates back to the Civil War. The original 11 Confederate States of America included; Alabama, Florida, Georgia, Louisiana, Mississippi, Texas, South Carolina, North Carolina, Arkansas, Tennessee and Virginia. They were a Republic made up of the Southern states that seceded from the Union to preserve slavery and political liberty for whites. Many of the men who represented the ConfederateShow MoreRelatedThe Confederate Flag And The Civil War1906 Words   |  8 PagesThe history of the Confederate flag all started with the Civil War. According to Thomas G. Clemens, the Confederate flag was initially authorized for units of the Confederate armed forces during the American Civil War. It was originally designed as a Confederate national flag by William Porcher Miles of South Carolina, rejected by the Confederate Congress, and then adopted by the Confederate army (Clemens, 2016). After the Civil War, the Confederate flag was used to represent Southern HeritageRead More`` Apple Removes All American Civil War Games From The App Store Because Of The Confederate Flag1382 Words   |  6 Pages In his article â€Å"Apple Removes All American Civil War Games From the App Store Because of the Confederate Flag†, Tasos Lazarides informs people about Apple’s decision to remove the imagery of the Confederate Battle Flag the author does not take a strong position in the argument. He uses the article more for informational purposes, as opposed to using the article for an argument. Recently there has been uproar over the use of the Confederate Battle Flag. People find it offensive and therefore, itRead MoreConfederate Flag Is America s Swastika1512 Words   |  7 PagesConfederate Flag In The Hill, a top U.S. political magazine, in June 2015, Contributor H. A. Goodman wrote, â€Å"The Confederate flag is indeed America s swastika.† In the same way the Jewish community sees the swastika as a painful reminder of the Holocaust, the African-American community perceives the flag as a reminder of slavery and racial discrimination. The Confederate flag, a relic of the devastating Civil War, has become one of the most controversial and contentious icons in American historyRead MoreEssay on The Confederate Flag’s Heritage of Hate1518 Words   |  7 PagesThe Confederate Flag’s Heritage of Hate The Confederate flag has now become a hot issue for South Carolina, which is the last state to have the original Confederate flag still flying on its Statehouse. What got the State’s attention was the economic boycott of South Carolina that was announced on January 1992 by the NAACP to pressure the State to remove the Confederate flag off of its Statehouse in Columbia. The NAACP’s removal request is based on the fact that they, the anti-flag groupsRead MoreThe Confederate Flag : Controversy Or Logical Solution?1717 Words   |  7 PagesThe Confederate Flag: Controversy or Logical Solution? The Confederate flag has been a topic of controversy in the United States for many years. It and other symbols of the Confederacy are parts of many state flags in the South and it is even flown at several state buildings throughout the South. To some the Confederate flag is a historical symbol and is believed to be a way of remembering the Civil War that almost tore the nation in two, but to others it represents fear and hatred due to its useRead MoreConfederate Flags Worth1360 Words   |  6 PagesConfederate Flag’s Worth Flags are familiar symbols and popular with all ages. A flags definition is usually rectangular piece of fabric of distinctive design that is used as a symbol, as a signaling device, or as a decoration. (Alle, pg. 127) Most people today consider the Confederate Flag to be racist but others just see it as a way to say they are proud to be from the South. Have people actually researched what they are saying or are they throwing out what they have heard others say? WhatRead More The Confederate Flag Dispute Essay1247 Words   |  5 PagesThe Confederate Flag Dispute The start of the Confederate flag controversy was due to the request of the NAACP to remove the flag off of South Carolina’s Statehouse. This request is based on the fact that they, the anti-flag groups, claim that the meaning of the Confederate flag is one of hate and discrimination. On the other hand, there are other groups that believe differently whom are called the pro-flag groups. They claim that the flag is a sign of heritage and should stay on the StatehouseRead MoreThe Confederate Flag Is A Flag Of Hate1163 Words   |  5 Pages Is the Confederate flag really a flag of hate? Contrary to popular belief, the Confederate flag does not stand for racism, it stands for freedom. It stands for the men who lost their lives fighting for a doomed country, white and black. It stands for not letting others push you around and control you. I stands for the â€Å"bad side† in the Civil War. It is the proof that despite the fact that we boast about being stubborn, we are ignorant to the fact that all we do is follow the crowd. It representsRead MoreThe Battle Of The Confederate Flag1208 Words   |  5 Pagespresence of the Confederate flag. Apparently, there is a common perception among Democrats that the Confederates are associated with racial crime and hate in America. The suspect behind the shooting in Charleston has confessed that he acted about the idea of white supremacy in the South. A large section of the American population agrees the flag is a symbol of racism since it was established in honor of white civil war soldier who wanted to preserve slavery in the region. Interestingly, the flag has remainedRead MoreThe Battle Of The Confederate Flag954 Words   |  4 Pages The definition of rebel has changed in America from patriot in the time of the American Revolutionary war to confederate in the Civil War and to redneck in today’s societal controversy concerning the image of the Confederate flag. The first definition of rebel originates from the term of patriot from the Revolutionary War. The definition of rebel in the colonies during the Revolutionary War time was a person who was acting against the British who made the colonies pay taxes and obey laws that

Memo - 2476 Words

Memo To: Representative Howard Hughes From: Date: Re: Panel discussion on funding Medicare crisis Message: Below please find outline of current Medicare cost concerns as well as some history on the program as well as some plan options to cutting overall costs. Medicare is facing a major financial crisis. The federal government subsidizes medical care for more than 45 million elderly and disabled Americans through Medicare. Medicare is the third-largest federal program after Social Security and defense, and it will cost taxpayers about $430 billion in fiscal year 2010. Medicare is one of the fastest-growing programs in the federal budget, with spending likely to double over the next decade and to surpass Social Security†¦show more content†¦Interest made from this trust fund also contributes to the income of the fund, to be used by the beneficiaries. AARP suggests that in the year 2000, four workers contributing to the fund covered each Medicare beneficiary. Realizing that Part A had some flaws, and could prove to become very expensive for those patients who were chronically ill and might not be able to afford treatment within the given coverage guidelines of Medicare Part A, CMS devised an optional Medicare Part B program, commonly referred to as â€Å"physician services†. Medicare Part B not only adds additional insurance, but also covers other health care needs, particularly those not covered by Part A. This Supplemental Medical Insurance (SMI) does not cover the services 100%, but rather 80%, where the beneficiary would only be responsible for the remaining 20%, also known as a coinsurance. (Lonchyna) Prior to Medicare being enacted into law, all individuals seeking assistance from medical providers, namely physicians, had to do so at their own expense. These individuals were left to pay for their medical treatments and consultations byShow MoreRelatedThe Bybee Torture Memo Essay1789 Words   |  8 PagesThe Bybee Torture Memo On August 1, 2002, Justice Jay Bybee submitted the â€Å"Bybee Memo† or the ‘Torture Memo†, which describes the behavior that U.S. officials must exercise when interrogating outside of the continental U.S. as governed by the UN Convention Against Torture. Although this memo was rendered inoperable by the Bush AdministrationRead MoreMemo1068 Words   |  5 PagesMemo To: Senior Attorney From: Shaimah Hoosein Date: [ 10/19/2010 ] Re: New Client Angela Woodside. Angela Woodside visited our firm on December 18th 2007 and played out her scenario for us so that we can help her resolve this dilemma she has been caught up in. After her meeting, you’ve requested that I address the following six (6) issues with my opinion. Please take a moment to review my research. After reading the scenario between Ms. Woodside and Doyle Contractors the following areRead MoreMemo3484 Words   |  14 PagesT.C. Memo. 2009-93 UNITED STATES TAX COURT THOMAS J. WOODY, Petitioner v. COMMISSIONER OF INTERNAL REVENUE, Respondent Docket No. 30077-07. Filed April 30, 2009. P alleges that during tax year 2004 he had a real estate investment and rental business. P deducted expenses associated with this activity as business expenses under I.R.C. sec. 162. R disallowed the business expense deductions. On the basis of this disallowance, R determined a deficiency in P’s Federal income tax for 2004. P petitionedRead MoreMemo1319 Words   |  6 Pagescommunications in regards to the issues pertaining to your company’s questionable reaffirmation practices. This memo contains various strategies directed at a diverse array of stakeholders. | Memorandum To: Mr. Arthur Martinez (Chairman and Chief Executive Officer) From: Douglas Puckett (External management consultant) Date: [ 6/19/2013 ] Re: Communication Strategy Memo Confidential The bulk of the issues as I understand them are finding a manner to properly address the practice yourRead MoreMemo633 Words   |  3 PagesMEMO To: From: Re: Date: Introduction The long-term unemployed will make state and nation decrease the productivity and increase debt in public system. In response to the chronic unemployment of low and non-skilled workers in state X, the government aims to train them to get back to social and increase the productivity to society. There are two company could take the action for government, one is private sector that offers the on-the-job training program and another one is education programRead MoreMemo975 Words   |  4 PagesIntroduction Pepsi-Cola had been around since the late 1800, it was invented by Caleb Bradham, a pharmacist and drug store owner in New Bern, N.C. His invention was sparked from a hot and humid day in N.C., he wanted to invent a refreshing drink that would quench his customers thirst. His mixture of kola nut extract, vanilla and rare oils, became popular with his customers they named it â€Å"Brad’s Drink†, in 1898. With the overwhelming respond by his customers and sales of the soft drink, CalebRead MoreMemo647 Words   |  3 PagesMEMORANDUM FOR: SEE DISTRIBUTION SUBJECT: Non-Commissioned Officer Development Program (NCODP) for Fiscal Year 2015 1. REFERENCES: a. ADP/ADRP 6-22 b. ADP/ADRP 7-0 c. FM 7-1 d. AR 350-1 Chapter 4-10 e. NGB Regulation 600-200 f. NGIL Regulation 350-2 Chapter 6 2. The purpose of this memorandum is to establish educational priorities for the Non-Commissioned Officers (NCOs) of the 33TH Military Police Battalion (MP BN) and provide training guidance for the planning, conductingRead MoreEssay On Memo1047 Words   |  5 Pages Due to our recent purchase of the hospital and subsequent reviews of the operations some issues have to be addressed. This memo is purely directed towards the hospitals record keeping practices and HIPAA compliance. Currently the hospital is processing everything but insurance billing manually. The use of paper records is not only a security risk it can also be destroyed in a disaster. In another memorandum we will discuss the need to develop a functional Disaster Recovery Plan (DRP). Read MoreLease Memo1136 Words   |  5 PagesLeasing Option Memo for Client Elizabeth P Grady ACC 541 December 5, 2011 Leslie Crews Memorandum to: Client from: Elizabeth Grady, Staff 1 subject: Leasing options memo date: december 5, 2011 ------------------------------------------------- Each year the number of leasing agreements continues to grow. There are several advantages of leasing property instead of owning. The company is protected against obsolescence and can receive 100% financing with less cost, fixed paymentsRead MoreMemo Analysis1419 Words   |  6 PagesWrite a memo that communicates the budget situation to the rest of the team Memo From: Director of Human Resources and Project Leader To: Team Members on the Compensation/Benefits Project Date: 06/10/2017 RE: Budgetary concerns related to revamp Compensation and Benefits Package This memo is being written to inform all the team members of the Human Resource revamp project about the present budget situation pertaining to completion of the project. When reviewing the progress of our team it was

Internet Marketing Marketing Techniques

Question: Discuss about the Case Study for Internet Marketing for Marketing Techniques. Answer: Introduction The current assignment revolves around the strategies used in internet marketing. Marketing is the technique, which recognises, anticipates as well as supplies customer requirements profitably. Many researches have been conducted on internet marketing to identify the significances of the internet marketing. It is observed that internet marketing includes the use of interactive, virtual spaces for promoting as well as selling the products and services. Moreover,internet-based communication technologies had contributed to the restructuration of large economic sector (Kacen, Jacqueline, James Hess, and Wei-yu Kevin Chiang 2013). Due to several reasons such as cost-effectiveness, flexibility, unprecedented global reach associated with internet marketing, many large organizations prefer internet marketing as their core strategies for promoting and selling products and services. The major purpose of the report is to understand how internet marketing helps firms to promote and sell their products and services in both local market as well as global market. Thus, in order to understand the strategies and approaches used by the organizations in adopting internet marketing, the current strategic scenario of Woolworths Limited, Australiahas been considered in the current report. Woolworths is known as Australias one of theretail companies, which was established in 1924 in Sydney. The organization is determined to act on its portfolio to increase the shareholder values. Situational Analysis The organization Woolworth has been running the operation for decades; thereby, it has implemented multiple strategies to create the global presence. However, Woolworths has to deal with some external and internal factors that benefit the organization and throws serious challenges to the organization. While analysing the internal environment of the organization, some crucial factors have come into the organization influencing the growth of the company. Figure 1: Situational Analysis (Source:Tsimonis, Georgios, and Sergios, Dimitriadis 2014) Environmental Analysis External analysis: It is significant for Woolworth to realise and analyse the influence of external environment on its profitability as well as the accomplishment of the business strategies. In this context, it can be added that external factors also have wide impact on the corporate strategies of the organization (Shani, David, and SujanaChalasani 2013). While discussing the approaches of implementing the strategies some issues and positive insight have come out through five forces. Bargaining power of the supplier- If the organizationshave higher suppliers, they would be stronger (Shih, Bihà ¢Ã¢â€š ¬Ã‚ Yaw, Chenà ¢Ã¢â€š ¬Ã‚ Yuan Chen, and Zihà ¢Ã¢â€š ¬Ã‚ Siang Chen 2013). It is identified that the business of Woolworth, especially Safeway super market have low dependence on the suppliers. This indicates that suppliers of the company have low bargaining power. The major reason behind this is the large amount of retailing market share in Australia as well as New Zealand. Customers bargaining power- Massive number of Woolworths customers have strong bargaining power (Yoo, Myongjee, and Billy Bai 2013).In this context, if the customers have strong bargaining power, the organization faces the compulsion of reducing the price as attribution of buying the products at the store (Czinkota, Michael andIlkka Ronkainen 2013). In such as condition, Woolworths utilises the strategy of low price to meet the needs of the customers. Figure 2: Porters Five Forces (Source: De Mooij and Marieke 2013) Threats from the new retailers- The threats of new retailers is low, as the establishing the business with a massive number of stores as well as high quality to compete with the organization and other competitors is rigorous activity. In addition, Woolworths and the competitors like Coles have wide access to the distribution channels. Threats of substitutes- It is evident that there is an increasing threat for Woolworths business in respect to the substitute products and services. A massive amount of substitute products is offered to Australian retail industry. In such context, Woolworths needs to come up with strategies that are innovative and potential to attract the customers and build the brand identity. Industrys rivalry- It has been identified that the presence of strong competitors in the retail industry in Australia such as Coles is likely to constrain the market share of Woolworths and add up high level of competition. Internal analysis SWOT analysis Strength- Pioneer and one of the oldest organizations to use the modern retail trade model Most of the businesses such as Big W, Dan Murphys have presented a vast financial status in past few years. In addition to this, by reducing the overall cost of the business, the company has reached 7.96% growth in revenue for a half of the decade (Czinkota, Michael and Ilkka Ronkainen 2013). Woolworths gained the ability to generate capital and they formulate the plans to expand its market by opening new stores as well as updating new facilities. Woolworth has established an effective relationship with the suppliers and the producers. Some of the pricing actions initiated by other retailers; this includes the private milk reduction, which has caused considerable concern among the suppliers. Weaknesses The debt rate of Woolworths has increased dramatically; especially in 2012 it has largely increased in comparison to previous five years (Wirtz, Jochen, Anouk den Ambtman, JoseBloemer, CsillaHorvth, Ramaseshan 2013). The annual report of the company reveal that in the of 2013 financial year, the debt of Woolworth increased from AUD$513 million in 2008 to AUD$ 4,316 (Ho-Dac, Nga, Stephen, Carson, and William, Moore 2013). Thus, it can be mentioned that though, sale margin is still high, the rapid increase of debt rate could generate financial risk for Woolworths. The organization has limited market share Opportunities: Expanding online retailing:For decades, it is learnt that the future of the retailing industry has been re-built essentially with the help of computerization, the enhancement of technology and supply chain, implementation of the innovation (Hays, Stephanie, Stephen John Page, and DimitriosBuhalis 2013). The retail industry has now been approached differently based on which it is driven by digital commerce as well as internet development. After implementing the online shopping for Woolworths business across the country. Threats: It has been identified that Woolworths has been facing threats from the competitive market. The organization has to deal with some large competitors like Coles group in Australia. The low price strategy of Woolworths is responded by the price rewind strategy of the competitor Coles (Ludwig, Stephan, Ko De Ruyter, Mike Friedman, Elisabeth, Brggen, Martin Wetzels, and Gerard Pfann 2013). E-marketing Strategic Plan As the organization Woolworths has been effectively running its operation for decades, major focus of the organization has always been the extension of market share through a wide range of products and services. This helps the organization to increase the customer base and, to increase the customer reach it is better to implement the internet marketing strategies. While adopting the e-marketing strategies, it is effective adopt digital marketing in the existing strategies (Lambrecht, Anja, and Catherine Tucker 2013). Creating public forum-Most of the large organizations should create a public forum, which is also an internet marketing strategy. Hence, the customers could drop their queries, complaints and provide recommendations regarding the products and services. The customer executives of the company collects those feedbacks and develop the solution. In addition, Woolworth could promote new products and services through this public forum. The major purpose of this initiative is to make the customers aware of new products and services. Utilizing the digital media- With the help of digital media, Woolworths gains some key benefits such as building the visibility and brand awareness, reaching wider target audience, acquisition of the customers, decreasing the marketing cost and increasing customer retention. The e-marketing strategic plan of the organization includes the extensive research and monitoring the market, competitors and in the industry. With the help of online marketing, Woolworths reached the market of New Zealand and other urban sub-urban areas of Australia. The strategic plan of internet marketing of the company also includes identification of the target market such as the sub-urban areas of Sydney. Through digital media, the company focuses on the online strength and weakness of the competitors. Likewise, to learn about customers online strength and weakness of the customers, the organization uses the social media tools. The social media also helps the marketers to learn about the current trends, life style and economic background of the people in the target market. Segmentation and Targeting As Woolworths is one of the oldest organizations in the retail industry, it has wide market share. Thus, the organization develops its segmentation and targeting strategies. Through the market segmentation, the organization Woolworths gains the ability to identifythe specific targets and then implement the strategies to meet their requirements and demands. The market segmentation of Woolworths can be categorizedon four different characteristics such as demographic, behavioural, psychographic and geographic. The demographic features may include the aspects such as income, ages, gender as well as other population characteristics. It is evident that the stores of Woolworths need access to a specific size of market. These demographic characteristics largely influence products range and store location. For example, in the urban areas of the country such as Sydney, Melbourne, Brisbane, the dispensable income of the people is high. Thus, people follow the current trends. In such context, Wo olworths designs the new products and services at competitive price. Likewise, the psychographic feature includes the ways the customers consider themselves as well as the lifestyle in which they are accustomed (Teresa PinheiroMelo Borges, and Jos Manuel CristvoVerssimo 2014). Based on these aspects, Woolworths develops the quality of the products and increases brand identity. On the contrary, behavioural features refer to how people make and repeat the buying decision. In such context, Woolworths focuses on increasing customer loyalty through relationship management. The organization could provide the customer loyalty card to its potential customers. Lastly, the geographical features refer to the actual physical location of markets and stores (Ryan and Damian 2014).Woolworths usually focuses on the urban areas for opening up the stores where the population is comparatively high and people get the essay access to the stores. Differentiation The current business strategy of Woolworths is considered as the differentiation strategy. This strategy helps the organization to pay attention to the creation of highly differentiated products range as well as marketing programs to become the dominant leader in the retail industry. By launching the Fresh Food People as its initiative, the organization Woolworths has become successful with this developed differentiation strategy. In addition, by positioning the business across the primary value of food being fresh, the organization has acquired a wide portion of the market share. Positioning This refers to a persons perception of where in respect to the quality as well as competitors, an organization and its products and services stand. In this context, the high quality of brand along with increasing reliability are usually positioned first, while the lowest quality products are usually positioned lingers in the mind of the consumers (Leeflang, Peter SH, Peter, Verhoef, Peter Dahlstrm, and TjarkFreundt 2014). Thus, it can be mentioned that Woolworths super markets could probably be placed below the competitor like Coles in the mind of the customers; however, Aldi, Franklins and IGA sores. The comparison also indicates that Big W (Everyday low price) could be positioned below David Jones as consumer products retailers. E-marketing objectives Internet marketing has always been effective for the organizations belonging to any industry. There are some key advantages associated with the e-marketing. One of the major objective of Woolworths is to increase the global reach within a short time. Another objective is to increase the online sales of the company, which could further help the organization in internal promotion. Based on the outcome of this objective, Woolworths could set the global strategies for expanding the business. This means Woolworths could set the objective of increasing sales margin to a particular extent within a particular time such as six months. By implementing these objectives, the organization could increase the market share as well as effectively meet the needs and demands of the new customers. If the above two objectives are implemented successfully and organization received the desired outcome, Woolworths would become the giant of online retail seller in the industry; this can also be considered as one of the e-marketing objectives. It could further strengthen the brand presence both in local and international market. E-marketing Strategies In order to implement the above-mentioned e-marketing strategies, the organization could implement as set of strategies related to internet marketing. One of the major strategies is to posting daily content for continuous growth and development. One of the easiest ways to develop the social communities over time is to post relevant contents on regular basis (Lambrecht, Anja, and Catherine Tucker 2013). In addition, the different audiences react to different frequency of posting (Ho-Dac, Nga, Stephen, Carson, and William, Moore 2013). Thus, it is necessary for the organizations to test the optimal frequency with its own frequency. In addition to this, Woolworths could focus on the engagement level compared to the posting frequency of the competitors. In such situation, the firm could take the advantages of the social media tool such as Facebook, Twitter, YouTube and other tools. Figure 2: Online contents on social media (Source: Ryan and Damian 2014) Another significant strategy is to use the images when posting the contents of the products and services to social medial tools. The effective way to increase engagement on social media tools is include the images within the posts. In addition, while posting the contents of the products and services or promoting a piece of content, it is necessary to include link the page within a post. The next strategy, Woolworths could run a launchrock Campaign. It is a popular free service for tracking the email address of people who wish to get early updates of the products and services. The consumers would be aware of the latest product and services. Implementation Plan In order to implement the e-marketing objectives and strategies, the organization should focus on certain plans. For example, the organization may have to invest a large amount to technology as e-marketing is widely depended on the technology. Woolworths could develop a page on social media tools such as YouTube, Facebook, and Twitter. Technical executives of the organization should monitor the pages regularly and observe the interest of people based on the likes, shares and comments. In addition, the organization could create videos featuring the celebrities on a particular products and services. Thereafter, the video could be shared on social media tools such YouTube. Based on the shares and other feedbacks of the customers, the organization could measure the demand of the markets. Moreover, the contents of the goods should be clear and concise and it should be designed manner that attracts the customers. Evaluation and Budget The recommended e-marketing objectives could help Woolworths to gain the market share and increase the sales margin. However, it is also evident that the competitors of Woolworths also implement the e-marketing strategies to increase the sales and create wide market presence. Thus, investing a large amount on e-marketing could also be a risk. Nevertheless, as organization is one of the oldest organization, it has become one of the popular brands. Woolworths could gain positive outcome from the initiatives. Strategy Description Evaluation Criteria Budgets Launching a new product through online marketing Promoting the products through social media such as YouTube and Facebook, The number of visitors on the page who hit share and likes v Increase by 15%- Bad performance v Increase by 20-25 % Average performance-Average performance v Increase by 25% -Excellent performance $10,00 once off and $10/month for web maintenance Creating the online presence in new market v Targeting the customers in urban areas of New Zealand v Promoting the content of the products and service Total number of online customers Increase by 20%-bad performance Increase by 20% excellent performance Sales performance during the promotion Increase by 15% bad performance Increase by 18 performance excellent performance Table 1: Evaluation and Budget (Source: Created by Author) Conclusion The current report is an analysis of the organization Woolworthss present and future strategy for development. Woolworths has now been considered as one of the most reliable brands in Australian retail industry. The outcome found in the external analysis indicates that the organization faces the highest competition in the retail sector as the consequence of increasing threats of substitute products and services. However, it can be mentioned that the most of the customers of Woolworths are individual customers; thus, the influence of customer is effective. Reference list Czinkota, Michael R., and Ilkka A. Ronkainen. International marketing. Cengage Learning, 2013. De Mooij, Marieke. Global marketing and advertising: Understanding cultural paradoxes. Sage Publications, 2013. Hays, Stephanie, Stephen John Page, and DimitriosBuhalis. "Social media as a destination marketing tool: its use by national tourism organisations." Current issues in Tourism 16, no. 3 (2013): 211-239 Ho-Dac, Nga N., Stephen J. Carson, and William L. Moore. "The effects of positive and negative online customer reviews: do brand strength and category maturity matter?." Journal of Marketing 77, no. 6 (2013): 37-53. Kacen, Jacqueline J., James D. Hess, and Wei-yu Kevin Chiang. "Bricks or clicks? Consumer attitudes toward traditional stores and online stores." Global Economics and Management Review 18, no. 1 (2013): 12-21. Lambrecht, Anja, and Catherine Tucker. "When does retargeting work? Information specificity in online advertising." Journal of Marketing Research 50, no. 5 (2013): 561-576. Leeflang, Peter SH, Peter C. Verhoef, Peter Dahlstrm, and TjarkFreundt. "Challenges and solutions for marketing in a digital era." European management journal 32, no. 1 (2014): 1-12. Ludwig, Stephan, Ko De Ruyter, Mike Friedman, Elisabeth C. Brggen, Martin Wetzels, and Gerard Pfann. "More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates." Journal of Marketing 77, no. 1 (2013): 87-103. Ryan, Damian. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers, 2014. Shani, David, and SujanaChalasani. "Exploiting niches using relationship marketing." Journal of Services Marketing (2013). Shih, Bihà ¢Ã¢â€š ¬Ã‚ Yaw, Chenà ¢Ã¢â€š ¬Ã‚ Yuan Chen, and Zihà ¢Ã¢â€š ¬Ã‚ Siang Chen. "An empirical study of an internet marketing strategy for search engine optimization." Human Factors and Ergonomics in Manufacturing Service Industries 23, no. 6 (2013): 528-540. Tiago, Maria Teresa PinheiroMelo Borges, and Jos Manuel CristvoVerssimo. "Digital marketing and social media: Why bother?." Business Horizons 57, no. 6 (2014): 703-708. Tsimonis, Georgios, and SergiosDimitriadis. "Brand strategies in social media." Marketing Intelligence Planning 32, no. 3 (2014): 328-344. Wirtz, Jochen, Anouk den Ambtman, JoseBloemer, CsillaHorvth, B. Ramaseshan, Joris van de Klundert, ZeynepGurhanCanli, and Jay Kandampully. "Managing brands and customer engagement in online brand communities." Journal of Service Management 24, no. 3 (2013): 223-244. Yoo, Myongjee, and Billy Bai. "Customer loyalty marketing research: A comparative approach between hospitality and business journals." International Journal of Hospitality Management 33 (2013): 166-177.

Subsidizing Art free essay sample

The government of the UK spends about ? 220 million a year supporting museums and galleries and the similar amount of money subsidizing the visual and performing arts like theaters and exhibitions. â€Å"This is a huge sum to spend on minority interests, and the money would be better spent on more important things. It should be up to the people who enjoy cultural attractions to pay for them. † Of course this is a solid sum of money, but to call such important cultural events minority interests is a big, serious and thereby silly mistake. It is known that for every country such cultural events like galleries, exhibitions and theaters especially for the Great Britain are very important for its society because exactly this country has a rich history closely connected with culture. And not to develop it means to show disrespect to own history, ancestors, art and, in addition to this, not to think about future generations. We will write a custom essay sample on Subsidizing Art or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page That is why the government of the UK should give appropriate consideration for maintenance of all these entertainments but at the same time it should not forget about safety, education and public health. People who really enjoy all these attractions also should give support to it and they do. For evidence another absolutely different country like Japan can be observed. Japan has none the less rich history also closely connected with its culture. For example Japanese folk theater Kabuki and exhibitions of ancient gravures, which are the universally recognized cultural events, also financed by government what naturally requests considerable amount of money. At the same time country makes significant progresses in science and technology development like no one in the world, has one of the most long-living and educated populations. To sum up everything, every developed country tries to spend significant amount of money in order to support its cultural entertainments thereby making population more educated and culturally aware. Meanwhile country should not forget about other important things like safety, education and public health. 320 words

Myntra.com Logo Essay Essays

Myntra.com Logo Essay Essays Myntra.com Logo Essay Essay Myntra.com Logo Essay Essay Myntra was established by Mukesh Bansal and Sankar Bora in February 2007. The other cardinal members are Ashutosh Lawania. and Vineet Saxena. All of them are IIT/IIM alumnas. and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital financess like IndoUS. IDG A ; Accel Partners. [ 5 ] The company started off in the concern of personalization of merchandises. and shortly expanded to put up regional offices in New Delhi. Mumbai and Chennai. It began its operations in the B2B ( concern to concern ) section with the personalization of gifts. which included T-shirts. mugs and caps to call a few. However. in 2010. the company shifted its scheme to going a B2C ( concern to client ) oriented house. spread outing its catalogue to manner and lifestyle merchandises. From 2007 to December 2010. Myntra. com was in the concern of on-line demand personalization. [ 6 ] The merchandises ranged from T-shirts. mugs. recognizing cards. calendars. key ironss. journals. vino spectacless. coasters and many such merchandises with exposure. one-liners and mottos. In three old ages. Myntra became one of the India’s largest on-demand personalization platform for merchandises and gifts with over a 50 % market portion [ 7 ] Myntra [ 8 ] offered individualized New Jerseies of several cricket and football squads such as Team India. IPL squads. national football squads. and Premier League football squads. New concern focal point and merchandises Myntra has tied up with top manner and lifestyle trade names in India. such as Nike. Inc. . Reebok. Puma. Adidas. Asics. Lee. Lotto. Decathlon. FILA. John Miller. Indigo Nation etc. to offer a broad scope of current season ware from these trade names [ 9 ] Myntra presently offers merchandises from more than 350 Indian and international trade names. [ 10 ] These include places for running. tennis. football. hoops and fittingness. along with insouciant footwear from world-renowned industry leaders like Nike. Puma. Converse. Adidas. Decathlon. Reebok. Lee Cooper. Numero Uno. Skechers. Crocks. Asics. Fila. Lotto. ID and many more. There are besides insouciant and dressy footwear for adult females from Catwalk. Carlton London and Red Tape to call a few. Myntra besides stocks Jerseies for work forces and adult females from popular trade names like Covetous 21. Everlastingly New. Authoritative Polo. Inkfruit. Lee. Nike. Inc. . Probase. Puma. Adidas. Reebok. Ed Hardy. Decathlon. Lotto. Ediots. Mr. Men. Tantra and Guerilla. The web site has besides launched Being Human and Fastrack tickers. [ 11 ] [ 12 ] [ 13 ] In July 31. 2012 Bollywood actorKalki Koechlin launches Myntra’s ‘Star N Style’ characteristic. [ 14 ] - - - - - - - - - - - - - - - - - Business theoretical account Myntra. com is an collector of many trade names. Its concern theoretical account is based on securing current season ware from assorted trade names and doing them available on the portal at the same clip as in several retail trade name mercantile establishments. All these merchandises are offered to clients on MRP. [ 15 ] In October 2007. Myntra received a seed support from Accel Partners ( once Erasmic Venture Fund ) . Sasha Mirchandani from Mumbai Angels and another angel investor. In November 2008. Myntra raised with it’s A support of $ 5 million from NEA-IndoUS Ventures. IDG Ventures and Accel Partners. [ 16 ] In the 2nd unit of ammunition of support led by Tiger Global and participated by bing investors IDG Ventures and Indo-US Venture Partners. Myntra raised $ 14 million. Towards the terminal of 2011. Myntra. com raised $ 20 million in its 3rd unit of ammunition of support led by Tiger Global. [ 17 ] Myntra launched a trade name run with its first TVC in July 2011. The commercial ‘juxtaposes new-age manner with old-world grit’ and places Myntra as a ‘fashionable new age’ trade name. [ 18 ] [ 19 ] [ 20 ] [ 21 ] Myntra’s 2nd run. with the tagline â€Å"Ramp It Up† . was launched in October 2011 with a TVC. The new ad scored high on manner quotient and the nucleus message was to pass on the launch of the Autumn Winter 2011 aggregation on Myntra. com. [ 22 ] In February 2012. Myntra besides rolled out an OOH ( out of place ) run across Tier 2 metropoliss. to to construct trade name consciousness and promote online shopping. [ 23 ] In June 2012. Myntra launched its 3rd run. Created by Taproot. the communicating emphasises the benefits of purchasing online. and is titled ‘Real life mein aisa hota hai kya’ . in which they offer free transportation. hard currency on bringing. 30 twenty-four hours return amp ; 24 hours dispatch [ 24 ] Myntra continued the ‘Real life mein aisa hota hai kya’ subject in its following run in October 2012 and extended it to showcase its broad catalog and hassle-free Returns Policy. [ 25 ] Gross In the last unit of ammunition ( Nov 2010 ) . Myntra raised $ 14mn and in 2008. raised $ 5mn from NEA-IUV. IDG Ventures and Accel. Myntra started as a usage endowing service and subsequently morphed into an on-line shop manner shop merchandising lifestyle merchandises. The latest unit of ammunition of $ 20mn support ( Series C ) will be used to construct its logistics service ( they have already started their ain logistic service ) and enlargement into new classs. Myntra. com marks Rs 500 crores gross for the following financial Myntra. com. the largest on-line retail merchant of manner and lifestyle merchandises in India. is taking grosss of Rs 500 crores in the fiscal twelvemonth 2012- 2013. The company which entered the life style and manner retailing section in December 2010 has registered a 10 fold growing in 2011 and is comparatively. the fastest turning company in the e-commerce infinite in India. Mr. Mukesh Bansal ( Founder A ; CEO ) said. â€Å"Myntra has undergone phenomenal growing in the last 12 months and has emerged as the clear leader in Fashion/Lifestyle infinite. We have been systematically duplicating every 4 months and have now reached a graduated table where we ship up to 10. 000 merchandises every twenty-four hours. We are be aftering to traverse gross of Rs 500 crores in FY 12-13 which will further beef up Myntra’s leading place in the lifestyle class. This is an exciting class with the entire market size projected to be over $ 100 billion in 5 old ages with mid individual figure part being on-line. doing this. perchance the largest on-line class in India. † He farther added. â€Å"We have built the largest catalog in manner A ; lifestyle class with over 200 trade names. have really extended supply-chain capablenesss including world-class warehouse in multiple metropoliss and our ain logistics web in big metropoliss. We will go on to put sharply in our engineering platform. supply-chain and the Myntra trade name to quickly scale the concern. † history Myntra. com is ranked among the taking e-commerce companies in India and is the largest on-line retail merchant of life style and manner merchandises. The company was started by a group of IIT/IIM alumnuss in 2007 and is headquartered in Bangalore. Funded by top grade Venture Capital Funds. Myntra is among the best funded e-commerce companies in the state today. Myntra. which started as an on-line finish for personalized merchandises back in 2007. has expanded into broader life style and manner retailing. Today. Myntra is the largest online lifestyle retail merchant with over 200 national and international trade names under its streamer. Myntra has brought in a new degree of professionalism and engineering enablement to the e-commerce infinite in India. For consumers. this translates to superior experience. broader merchandise choice and odd efficiency. therefore adding to a better buying determination. The company’s alone offerings include the largest in-season merchandise catalogue. 100 % reliable merchandises. hard currency on bringing. and 30 twenty-four hours return policy. doing Myntra the preferable online shopping finish in the state. Merchandises * There are besides insouciant and dressy footwear for adult females from Catwalk. Carlton London and Red Tape to call a few. To offer a broad scope of current season ware from these trade names. Myntra presently offers merchandises from more than 200 Indian and international trade names. These include places for running. tennis. football. hoops and fittingness. along with insouciant footwear from world-renowned industry leaders likeMyntra has tied up with top manner and lifestyle trade names in India. such as Nike. Reebok. Puma. Adidas. Asics. Lee. Lotto. Decathlon. FIFA. John Miller. Indigo Nation etc. * Inkfruit. com. dilsebol. com. Blue Bus Tees. Scopial. com. Myntra doubtless enjoyed the first mover advantage in the on-line retailing concern. But Myntra’s success has been replicated by other companies that have now become rivals for Myntra. Some of them are Diff between tradional bssness n vitamin E bussness Traditional concerns and e-businesses both require you to hold a concern licence. Registering your concern name with the province registrar. geting a federal revenue enhancement ID figure. researching local zoning and licensing ordinances. buying insurance pertinent to your demands and set uping banking relationships are critical stairss in puting up store in either locale. While telecommunications equipment. office supplies and a marketing/advertising budget are necessary disbursals in both traditional and electronic commercialism. a traditional concern theoretical account has the added operating expense of a monthly rental. public-service corporations. staff wages and benefits. exterior/interior care costs and security systems. An e-business tally from a place office utilizes resources that already exist and which are so prorated as tax write-off Customer Convenience If the conditions is bad. the parking is a challenge or the hr is late when inspiration strikes to purchase something. an e-business that is unfastened 24/7 frequently has more entreaty to clients than a brick-and-mortar store located across town and merely unfastened five yearss a hebdomad from 10 to 4. Shoping for goods electronically doesn’t merely salvage clients clip and energy ; it can besides salvage them from paying gross revenues revenue enhancements. supply them with more mercantile establishments to comparison-shop and extinguish the feeling of being pressured or followed around by a sales representative. Many clients. nevertheless. prefer the ability to personally inspect the ware. inquire for advice and aid and be able to take their purchases home instantly instead than holding to pay transportation costs and delay for bringing. A traditional concern satisfies those demands in add-on to furthering an environment of trust through personal conversation and face-time . N for revenue enhancement intents.

Lester Allan Pelton - Hydroelectric Power

Lester Allan Pelton - Hydroelectric Power Lester Pelton invented a type of free-jet water turbine called the Pelton Wheel or Pelton turbine. This turbine is used for hydroelectric power generation. It is one of the original green technologies, replacing coal or wood with the power of falling water. Lester Pelton and the Pelton Water Wheel Turbine Lester Pelton was born in 1829 in Vermillion, Ohio. In 1850, he immigrated to California during the time of the gold rush. Pelton made his living as a carpenter and a millwright. At that time there was a great demand for new power sources to run the machinery and mills necessary for the expanding gold mines. Many mines depended on steam engines, but  those required exhaustible supplies of wood or coal. What was abundant was water power from the fast running mountain creeks and waterfalls. Waterwheels that had been used to power flour mills worked best on larger rivers and did not work well in the faster moving and less voluminous mountain creeks and waterfalls. What worked  were  the newer water turbines that used wheels with cups rather than flat panels.  Ã‚  A landmark design in water turbines was the highly efficient Pelton Wheel. W. F. Durand of Stanford University wrote in 1939 that Pelton made his discovery when he observed a misaligned water turbine where the jet of water hit the cups near the edge rather than the middle of the cup. The turbine moved faster. Pelton incorporated this into his design, with a wedge-shaped divider in the middle of a  double cup, splitting the jet. Now the water being ejected from both halves of the split cups act to propel the wheel faster. He tested his designs in 1877 and 1878, getting a patent in 1880. In 1883, the Pelton turbine won a competition for the most efficient water wheel turbine held by the Idaho Mining Company of Grass Valley, California. Pelton ´s turbine proved to be 90.2% efficient, and the turbine of his closest competitor was only 76.5% efficient. In 1888, Lester Pelton formed the Pelton Water Wheel Company in San Francisco and began to mass manufacture his new water turbine. The Pelton water wheel turbine set the standard until the Turgo impulse wheel was invented by Eric Crewdson in 1920. However, the Turgo impulse wheel was an improved design based on the Pelton turbine. The Turgo was smaller than the Pelton and cheaper to manufacture. Two other important hydropower systems include the Tyson turbine, and the Banki turbine (also called the Michell turbine). Pelton wheels were used to provide electrical power at hydroelectric facilities around the world. One in Nevada City had an output of 18000 horsepowers of electricity for 60 years. The largest units can produce over 400 megawatts. Hydroelectricity Hydropower converts the energy of flowing water into electricity or hydroelectricity. The amount of electricity generated is determined by the volume of water and the amount of head (the height from the turbines in the powerplant to the water surface) created by the dam. The greater the flow and head, the more electricity is produced. The mechanical power of falling water is an age-old tool. Of all the renewable energy sources that generate electricity, hydropower is the most often used. It is one of the oldest sources of energy and was used thousands of years ago to turn a paddle wheel for purposes such as grinding grain. In the 1700s, mechanical hydropower was used extensively for milling and pumping.   The first industrial use of hydropower to generate electricity occurred in 1880, when 16 brush-arc lamps were powered using a water turbine at the Wolverine Chair Factory in Grand Rapids, Michigan. The first U.S. hydroelectric power plant opened on the Fox River near Appleton, Wisconsin, on September 30, 1882. Until that time, coal was the only fuel used to produce electricity. The early hydroelectric plants were direct current stations built to power arc and incandescent lighting during the period from about 1880 to 1895. Because the source of hydropower is water, hydroelectric power plants must be located on a water source. Therefore, it wasn’t until the technology to transmit electricity over long distances was developed that hydropower became widely used. By the early 1900s, hydroelectric power accounted for more than 40 percent of the United States supply of electricity. The years 1895 through 1915 saw rapid changes occur in hydroelectric design and a wide variety of plant styles built. Hydroelectric plant design became fairly well standardized after World War I with most development in the 1920s and 1930s being related to thermal plants and transmission and distribution.

Organizational Commitment to Diversity in Non Profit Organizations Research Paper

Organizational Commitment to Diversity in Non Profit Organizations - Research Paper Example Since cancer doesn’t allow any kind of discrimination and has no boundaries, it is important for organization to ensure that it has appropriate mix of employees belonging to various ethnic groups and races so that they can serve every patient well. Every year, more than 1.4 million Americans are diagnosed with cancer and they belong to various culture, ethnic groups, and race and have even conceivable background of cancer. The basic belief of ACS is to promote diversity and inclusion as part of their mission to eradicate the cancer issue as a foremost health problem. ACS Mission Statement â€Å"The American Cancer Society is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.† (ACS, 2012) International Mission Statement â€Å"The American Cancer Society's international mission concentrates on capacity building in developing cancer societies and on collaboration with other cancer-related organizations throughout the world in carrying out shared strategic directions.† (ACS, 2012) ACS Commitment to Diversity At ACS, the management team strongly emphasizes the importance of diversity in the workforce as they have patients belonging to various backgrounds. According to Otike, Messah and Mwalekwa (2011).

Companies analysis Essay Example | Topics and Well Written Essays - 750 words

Companies analysis - Essay Example The company offers Kangaroo -TV, a medium for targeted advertising, merchandising, market surveying, and branding1. The recent history of the company shows that it has continued making losses and its share prices have dipped to CAD 0.49 (January 11, 2008: close) - an all time low. The 52 week high is recorded at $3.86 as recently as on December 2, 2007 - a drop of 87% in 17 trading sessions. The plunge thereafter is not surprising, as the stock has found its rational floor from an all time high of $7.65 on May 12, 2006. The rapid fall is despite the news emanating from the company in recent times: The share price movement indicates no connection with stock market indices; with a beta of -0.17 compared with the S&P Index. None of the other indicators like PE, Ask-Bid gap throw up any relevant numbers for analysis. Any investment in this share can only be based on a gut-feel. Technology employed by the company is unique and has good market potential. The only reason for holding this stock is the likelihood of a takeover by a larger and financially stronger company - then too the new company is not likely to offer a very high price to shareholders in case of an aggressive takeover. This stock is useless for prudent portfolio management. Any stocks held should be sold at the best possible price. World Point Terminals, Inc. ... They provide storage, blending, and transportation of crude oil, refined petroleum products, and other liquids to their customers. The company's center point terminals store residual oils, such as liquid asphalt and heavy fuels; and lights oils, such as gasoline, diesel, and heating oil. It also provides crude oil storage services through its south riding point terminal facility. In addition, the company, through a joint venture, operates a fleet of tugs providing marine services5. The company was founded in 1942. The company's stock performance has been good. Some of the key performance indicators are: PE ratio of 21.2, EPS $7.80; 52-week high $26.50; 52-week low $13.68 and present price $15.00 (January 9, 2008 close). We observe that the movement of the stock take place in a narrow band and is mostly linked to the S&P Index as indicate by a beta of 0.966. Some of the key developments announced by the company in recent times are: Financial Reports for the third quarter and nine months ended June 30, 2007 reported7. World Point Terminals Inc. Announces Earnings Results for the First Quarter Ended March 31, 2007 World Point Terminals Declares Extraordinary Dividend Payable on December 15, 2006 The latest financial report is heartening for the investor and performance on all fronts has been good. Net profit margin is up to 30.51% for the quarter and 28.65% for the first nine months as compared to 24.41 for 2006. Return on equity is up from 10.07% in 2006 to 25.35% for the quarter; the year to date return of 11.98% reflects the temporary setbacks the company had in the first six months and it appears to be emerging out of its troubles. The extraordinary dividend (the

Understanding Consumer Behavior Essay Example for Free

Understanding Consumer Behavior Essay Why is understanding consumer behavior of such importance to marketers? Give examples of how marketers apply their understanding of consumer behavior to their marketing strategies. The study of Consumer behavior plays an importance role to the marketers which need to study in how individuals, groups and organizations select, buy, use and dispose of goods, services, idea or experiences to satisfy their needs and wants. The marketers need to research and understand how the study of consumer behavior works and only can positioning their production in the particular groups of people. Marketers need to considered about the factors that affecting the consumer buying behavior before starting a business. Some of the factors that may influence consumer purchase decisions are the cultural influences, social influences, personal factors and psychological factors. Those of the factors are vital when using them to apply as the marketing strategies. For example the marketers are planning to launch a non-halal restaurant in a new shopping complex. Firstly, the marketers need to considered throughout the factors that affecting their consumer behavior. For the cultural influences, the marketers need to concern about the nationalities, religions and values norms or the lifestyle of their target consumer. So in this case the halal users are not be able to visit the restaurant since it touch the religions issue. Therefore the marketers have to change their strategies or set the restaurant in other places which accept with the constraints. Furthermore, the occupation, lifestyle and economic situation of consumer are affecting a people buying decision. When comes to the introduction of sports car, family group of people will rather consider to buy a family car whereas some upper social class of people will take it as consideration. For the people in working class are usually driving a normal car or take public transportation. In this case, the marketers should selling the sports car to the consumer who taking the high salary in upper class. Therefore, the marketers need to understand which group of consumer they are targeting and put on focus to target them.

Copernicus Essay -- essays research papers fc

Nicolas Copernicus Nicolas Copernicus 1473-1543 Physics February 8, 2000 Nicolas Copernicus Nicolas Copernicus 1473-1543 Copernicus was born in Poland in 1473, he started his education at Cracow University. There he studied mathematics and optics. From here he went to Italy, where he was appointed as a canon in the cathedral of Frauenburg, where he spent a comfortable academic life studding. Copernicus had some small hobbies while at the cathedral, he painted, and frequently translated Greek poetry into Latin. One other hobby that just wasn't small enough to be called a hobby to most of us was astronomy. He made investigations quietly and alone, without any help. He observed from a turret on a protective wall around a cathedral, he also looked with his naked eye rather than with a telescope. He was one of the founders of modern astronomy. Copernicus died in 1543 of a cerebral hemorrhage. In 1530 right before Copernicus died he managed to published his work, De Revolutionibus. Which said that the earth rotated on its axis once daily and traveled around the sun once yearly. This might no sound very controversial but at this time the church and its followers believed in the Ptolemiac theory, which stated that the universe was a closed space bounded by a spherical envelope beyond which there was nothing. (Landry 1999) Copernicus’s works went against the church, and most scientific beliefs. This may be one reason why Copernicus didn’t publish his work until his deathbed. Another ...

B Midterm

Consumers Perspective From a consumers perspective, we are always looking for ways to present ourselves favorably to the public -? whether we do it consciously or unconsciously. Some consumers want to be perceived as the â€Å"Geeky Gadget', always on the rise to own the top notch smartness (need for uniqueness, P. 161). This is also a good example of how this consumer engages in impression management, P. 122, to positively maintain his or her public Image. The way a person seeks to pursue their ideal self may play an important role n driving this change.For example, a person who dollies Steve Job's innovative and creative character may want to become innovative by associating him/herself with Apple products (ideal self, P. 122). A different example in how an individual's perception about owning the latest or newest phone is through their extended self. For example, an interesting study conducted by Google indicated how â€Å"people are using mobile to change all aspects of their l ife† (Michael Oliver, 2013). Furthermore, most smartened users cherish their phones so much that it comes their identity (extended self, P. 28). Company's Perspective In contrast, from a company's perspective, an organization's culture can shape their approach based on their core values and beliefs. For instance, a company that emphasizes the values of innovation, learning, and creativity can influence their employees' behaviors to become innovative and creative in making new products (values, P. 174). 2. Temporary Situation on Consumer Behavior People's decisions to live frugally depend on a variety of factors including their motivation, lifestyle, and timing.Motivation Conflict One reason people may be cutting back on spending is due to motivational conflict. For example, I purchased a Samsung Galaxy SO because believe it satisfied all my needs. On the other hand, however, I had to suffer the consequences of paying an expensive fee (approach-avoidance conflict, P. 99). Since I have invested in something expensive that I believe will last me a long time, I am not willing to spend money or time looking for another smartened.Hierarchy of Needs People can also be cutting back depending on where they currently stand on the levels of their needs. Consumers who have satisfied their lower-level needs and want to fulfill their upper needs may be willing to consume more to get there. On the other hand, if consumers feel that their lower level needs haven't been met, they will remain in that level until they no longer feel dissatisfied. For example, a student who is struggling to pay rent may not be likely to spend money for a smartened to feel connected with her peers.Once she has earned enough money from her part-time job to pay off all her rent and has fulfilled her need of safety, she may move on to satisfy her need for belongingness. Lifestyle Another reason why consumers are not willing to spend is because of their lifestyle. A person's social class should be understood as it plays a huge role in influencing what type and quantity consumers buy (Boundless, n. D. ). Consumers in the upper class have a higher level of disposable income, and therefore, are willing to spend more on luxury good items than those with less disposable income. 3.Multi-attribute Model: Smartened Decisions Attribute (I) Importance (l) Beliefs (B) phone 6 as unsung Galaxy AS BlackBerry Passport Fast Processor 5 4 Large Built-in Storage High Camera Quality 3 Eng Battery Life Easy Navigation Attitude Score 65 72 69 53 The five attributes that are most important for me in terms of deciding what smartened to purchase encompasses the processor speed, large built-in storage, high quality camera, long battery life, and finally, the ease of navigation. L When assessing a phone's attributes, did some research and read over some product reviews and recommendations based on consumption communities, p. . I also took into consideration my positive and negative experiences In using a smartened. For example, the fast receptors and long battery life attributes display the highest weight of importance because value the performance of a phone in terms of its speed and ability to last a long time. Having to charge a phone two to three times a day was painfully inconvenient, and therefore developed a negative attitude towards the performance of that phone (utilitarian function, P. 187). Regarding the table above, Samsung Galaxy SO ranked the highest with an overall attitude score of 72.As I did more internal and external research on each smartened (cognition), I valued a lot of the attributes Samsung Galaxy ad offered (affect) causing me to purchase the product (high involvement hierarchy, P. 189). In addition, my attitude object towards Samsung products has developed over time, establishing a strong brand loyalty (internalizing, level of commitment, p. 293). Also hold a strong favoritism towards the Samsung brand, which enforces me to buy their products regar dless of what price it is (brand equity, P. 163). 4.Improving the image of the BlackBerry Passport to University-aged Students The lowest ranked phone under the multi-attribute model is the BlackBerry Passport with an overall attitude score of 53. But how can marketers improve the image of this phone to attract university-aged students? Capitalizing on Relevant Advantage Blackberry's Passport smartened ranked relatively high with a score of 4 on both fast processor and large built-in storage. Since the attribute built-in Storage perceives low importance, marketers can emphasize the convenience of having enough storage as if you were to bring a mini-laptop.Laptops have huge storage, and if consumers perceive that the BlackBerry phone holds a sufficiently large storage component, it can reinforce the presence of the hone. Strengthen Perceived Product-attribute Link Although BlackBerry's ease of navigation ranked low importance, marketers can alter a consumers attitude towards this att ribute so that they are appropriately educated on how to navigate the device. For example, doing tutorial videos allow for better understanding on how to use the smartened.Add a New Attribute Since many university students value the element of convenience, Blackberry can add a feature where instead of paying for a purchase through a credit or debit card, users can pay through their phone. Furthermore, BlackBerry can also capitalize on is their physical keyboard. This can be a huge factor in leveraging consumer preferences on being able to physically touch buttons. Influence Competitors' Ratings It is really crucial for marketers to consider maintaining an ongoing bond or relationship with their consumers as this is one of the factors of keeping them motivated to stay loyal.This is mostly the hardest thing to do as it is very complicated to persuade loyal consumers of a competitor to switch to BlackBerry. Keeping this in mind, BlackBerry can establish a reputation for being the most organized smartened. For example, they can advertise how they sponsor many student clubs and companies to keep teams organized and connected. 5. Changing Consumer Behavior through Instrumental Conditioning Apple can change consumer behavior towards illegal music downloads through instrumental conditioning in many ways using positive reinforcement and negative reinforcement.Variable-interval Reinforcement Variable-interval reinforcement is a great way to counteract illegal downloading of music. For every music download a consumer purchases, Apple can reward them with a PIP exclusive pass to a concert of their top unload music artist. For example, if a consumer consistently downloaded One Republic's music, tunes can notify them that One Republic is having an upcoming concert in their nearby location and reward them with the exclusive PIP tickets along with a friend. This is also a good example of frequency marketing, P. 2. A Combination of Positive and Negative Reinforcement Another p ossible alternative Apple can do is use negative reinforcement as a way to reduce the behavior of downloading illegal music. Apple can create a built-in program within tunes that allows them to analyses which source the USIA came from and guilt the consumer by publicizing it on their tunes library (guilt, P. 114). In addition, they can also limit the storage of songs a consumer can input in their library based on the number Of different sources the music came from.

Ethical Egoism and Capitalism Essay

Ethical egoism, in general, is suggestive that every individual would act according to his or her own interests. According to the proponents of ethical egoism, every individual or any group will always be pushed to promote one’s own personal interests regardless of how others would view their decisions. However, a personal interest is viewed as a long-term commitment based on the ideas presented by the proponents of ethical egoism. Here, personal interest does not only cover the basic wants of an individual, but rather the needs of an individual which will benefit the individual or the groups for a longer period (â€Å"Ethical Egoism,† 2007). On the other hand, capitalism is an economic worldview that promotes the accumulation of capital for a long-term period. Capitalism as an economic thought is largely individualistic, and is most of the time focused on the individual who plays as the main player in all capitalist endeavors. As such, the proponents of capitalism greatly believe that every individual or group of individuals is always in pursuit of attaining their goals and interests (Hooker, 1996). Ethical egoism and capitalism, though are two different world perspectives have a distinct connection. In some ways, ethical egoism has widely influenced the growth and the process at which capitalism works. Both ideas are centered on pursuing and fulfilling the individual’s personal interests. And as such, the tenets of ethical egoism have become one of the most motivating factors in the capitalist world. Epicurus had his own idea involving ethical egoism. Epicurus defined self interest based on the pleasure that fulfillment of such self-interest can give. According to Epicurus, pleasure is only attained whenever the idea of pain is quickly vanquished. Hence, one must be ultimately with his or herself in order to become happy and fulfilled. And as such, he added that to live in a pleasant way, individuals must adjust to life in a prudent and honest way (Epicurus, 2002, 278). In accordance to this, Epicurus also added that individuals, while fulfilling their needs and self-interests must also learn to become self sufficient, stable and not reliant on chances, and must be complete (â€Å"Ethical Egoism,† 2007). These characteristics suggest that an individual, while being self sufficient, must only focus on the immediate and basic needs rather than giving up to the pleasures and unnecessary wants. As such, if people have become lured to unneeded pleasure, their desires will not be fulfilled and satiated, and will only cause pain and discontent amongst the people. While Epicurus suggested that the ultimate test for pleasure is the elimination of all causes of pain, he also concluded that reason and virtue are two of the most important factors in attaining happiness. As such, rational choices must be made in order to be fulfilled. Any wrong and irrational choice committed will cause discontent and unrest to the people, thus should be avoided (Younkins, â€Å"Epicurus on Freedom and Happiness,† 2007) Capitalism, on the other hand, is also founded on almost the same tenets. Capitalism is also geared towards achieving fulfillment which can be attained through the accumulation of capital goods, which capitalist entrepreneurs desire. Like how each tenet of ethical egoism is defined, the proponents of capitalism also strongly believe that a capitalist is always in search of satisfaction and fulfillment, which can only be achieved if his or her self-interests are being quenched. Like ethical egoists, capitalists are also focused on the attainment of individual satisfaction. And as such, every single capitalist puts a lot of effort into giving an assurance that each of his own capitalist endeavors is being realized and put into effect. Profit, as the main goal of the capitalists, is the counterpart of â€Å"pleasure† for an ethical egoist. While in ethical egoism, pleasure is only attained by eliminating sources of pain and discontent, profit is being considered as the main source of motivation and happiness for capitalists. In this light, profit is obtained by capitalists through the sheer use of intellect, competitive skills, and thorough reasoning in order to equip themselves in a tough competition among other and fellow capitalists. In addition to this, another character that links capitalism with ethical egoism, is the distinctive pursuit of morality behind the two ideologies. While ethical egoism greatly regards moral and righteousness for the attainment of their goals, in the capitalist perspective, capitalism is an avenue wherein moral is an imperative towards the creation of social system that will help realize the goals of a capitalist. Capitalism, hence is a system that encourages the practice of enhancing self-determination and giving priority to moral agencies for the system to function well (Younkins, 2007). Capitalism is also based establishing a rigid set of moral values. Capitalism is a system that operates on a strictly governed set of institutions that ensures that each move and actions are always watched. And in order to maintain the balance amongst the players in the system, every action made can be open to reward or sanctions. In addition to this, self-interests within a capitalist system are attained by valuing the balance between the needs and material gains. And as such, every value system and social norms are always honored in within the capitalist arena (Cilliers, 2008, pp. 30-31). In a way, the quench for self-interest and pursuit for material wealth are always related within the economic system. Pursuing any kind of self-interest and wishing to attain material wealth are always tied to the economic order, and such, the goal and the means must be properly coordinated. The capitalist system works in hand with the ideals of the ethical egoism in such a way that, both ideologies will suggest that in any kind of self-interest, one must always be able to determine the more prioritized aspect of the individual’s well-being. In both the underlying tenets in capitalism and ethical egoism, self-interest plays a huge role. Both of the ideologies suggest that, self-interest is one thing that should always be satiated by any individual. Failure to attain this will make human beings discontented for their lives, and such will always push to gain more. While in ethical egoism, the individual’s pursuit is directed towards eliminating his or her source of pain in order to attain pleasure; in capitalism, the individual’s self-interest is directed in gaining profit which he or she can attain by eliminating competition or by triumphantly overcoming any kind of competition that comes in his or her way. However, there are certain limitations that must be taken consideration in this pursuit of either self-interest or profit. As stated in ethical egoism, an individual must know how to control his or her pleasures. The excess of wanting too much material wealth will eventually establish discontent, unhappiness and pain on the individual. This goes the same in capitalism – every individual must learn how to control his or pursuit of gaining more profit that how it is supposed to work. If an individual or the whole society believes that they deserve more than what is rightful for them, the society will be in chaos. And as such, the people will become rather more dissatisfied, and order will be more oblivious to the minds of the people. The parallelism of the tenets between ethical egoism and capitalism shows the distinct comparison and similarity of the ideas contributing to both ideologies, with self-interest at the core of ethical egoism and capitalism. In essence, self-interest is what drives both ethical egoism and capitalist to achieve its purpose. Ethical egoism shares its influence with capitalism in such a way that ethical egoism shows that there is something that an individual wishes to attain. Alongside these wants and needs, an individual is ought to follow certain measures in order to fulfill his or purpose. And most importantly, there should always be limits to what an individual should wish to have. Excessively wanting something, in within either the tenets of ethical egoism and capitalism, will always be detrimental to the status of every individual or in any society. References Cilliers, J. (2008). Global Capitalism – Local Values. St. Gallen Symposium. Switzerland: University of St. Gallen. Epicurus. â€Å"Principle Doctrines. † Classics of Political and Moral Philosophy. Ed. Steven M. Cahn. New York: Oxford University Press, 2002. â€Å"Ethical Egoism. † (2007). Center for Ethical Deliberation. Retrieved October 2, 2008, from http://www. mcb. unco. edu/ced/perspectives/egoism. cfm Hooker, R. (1996). Capitalism. The European Enlightenment. Retrieved October 2, 2008, from http://www. wsu. edu/~dee/GLOSSARY/CAPITAL. HTM Younkins, E. W. (2007). Epicurus on Freedom and Happiness. La Quebecois Libre. Retrieved October 2, 2008, from http://www. quebecoislibre. org/07/071111-4. htm Younkins, E. W. (2007). Capitalism: The Only Moral Social System. La Quebecois Libre. Retrieved October 3, 2008, from http://www. quebecoislibre. org/07/071111-4. htm

Microsoft Publisher Essays

Microsoft Publisher Essays Microsoft Publisher Paper Microsoft Publisher Paper The hardware needed to complete the web site for Mr Murray can all be purchased from a leading computer store for around i 700. This will include: A 1. 5ghz processor which will insure the computer runs at a reasonably fast speed 256mb of Ram. This high level of memory will be necessary when several importing data from   A 40 gigabyte hard drive. This level of storage will be necessary to store all the software and high megabit images needed   Separate CD-RW DVD drives. The CD-RW will be needed to copy CDs as a backup if the hard drive fails. The DVD ROM is a bonus Mr Murray has decided to purchase as a backup DVD player. A modem will be needed for to access the internet for observing and/downloading any necessary information   Speakers are going to be needed to hear audio files that shall be put on the web site   A scanner will be necessary to scan in any images and/photographs A colour printer would be required if Mr Murray wants to see a tangible copy of his web site   A keyboard and Mouse are going to be needed for data entry image manipulation Software There are 3 considerable software packages that could solve Mr Murrays Problems. Each package is discussed below along with its advantages and disadvantages. Software Advantages Disadvantages Microsoft Word   can be used to insert pictures video clips   includes graphics and fancy headings   Staff will not need training, as MS Word is very similar to the current software used MS Works   Cannot be edited with as much ease as a true desktop publishing package. The cost of the program is an issue Front Page Express   Specifically written for producing web sites, which is accessible from anywhere in the world   Difficult to use Staff will need training   The cost of the program is an issue Microsoft Publisher. Specifically written for publishing, and can be used to publish a web site, which is accessible from anywhere in the world   The easiest software package to learn and use   Staff should not need training, as software contains detailed tutorials The cost of the program is an issue Choice of Software MS Publisher is the most suitable software package as it best meets the most user requirements mentioned in the identify section. Although MS Word has the necessary features to meet the majority of the user requirements mentioned in the Identify section, it is not the easiest software package to navigate. This is very important to Mr Murray as one of his main requirements is that the system easy to use, and easily changeable. FrontPage Express, would be a considerable software package to use as it is uses many advanced features, and would almost certainly meet all the user requirements in the Identify Section. Even so, one of the objectives in the Identify Section states that the website produced must be updated by current staff. This would not be possible in Front Page Express, unless staff take training. However this would not be necessary with MS Publisher as it is very easy to use, and has numerous detailed tutorials. Nevertheless, there is a disadvantage with MS Publisher as shown in the above table. Nonetheless this is not a major problem, for the reason that Mr Murray has members of family who are willing to invest in his business as mentioned earlier. In addition to Microsoft Publisher, a graphics package such as paint shop pro will be needed to scan in images. If any graphics to be included in the website need touching up, this can also be done in Paint Shop Pro. Data Collection and input Before a website or any web pages can be produced for Mr Murrays system, raw data needs to be obtained. As a result, information about each every product in s Raw data needed for Mr Murrays website will include: Images of products can be collected by using a digital camera to take pictures of all the products in store. Alternatively, images can be scanned in from numerous video magazines. An even better source of images would be the internet. The internet could be used to search for, and download required images of products, from official websites.

The Culture of Overtesting in Americas Public Schools

The Culture of Overtesting in Americas Public Schools Over the past several years, many parents and students have begun to launch movements against overtesting and the high stakes testing movement. They have begun to realize that their children are being stripped of an authentic educational experience that instead hinges on how they perform on a series of test over a period of a few days. Many states have passed laws that tie student test performance to grade promotion, the ability to obtain a driver’s license, and even the earning of a diploma. This has created a culture of tension and anxiety among administrators, teachers, parents, and students. High Stakes and Standardized Testing I spend quite a bit of my time thinking about and researching the topics of high stakes and standardized testing. I have written several articles on those subjects. This includes one where I consider my philosophical shift from not worrying about my student’s standardized test scores to deciding that I need to play the high stakes testing game and focus on preparing my students for their standardized tests. Since I made that philosophical shift, my students perform significantly better when compared to my students before I shifted my focus to teaching towards the test. In fact over the last several years I have had a near perfect proficiency rate for all of my students. While I am proud of this fact, it is also extremely disheartening because it has come at a cost. This has created a continuous internal battle. I no longer feel like my classes are fun and creative. I do not feel as if I can take the time to explore the teachable moments that I would have jumped on a few years ago. Time is at a premium, and nearly everything I do is with the one singular goal of preparing my students for testing. The focus of my instruction has been narrowed to the point that I feel as if I am trapped. I know that I am not alone. Most teachers are fed up with the current overtesting, high stakes culture. This has led many excellent, effective teachers to retire early or to leave the field to pursue another career path. Many of the remaining teachers have made the same philosophical shift I chose to make because they love working with kids. They sacrifice conforming to something which they do not believe in to keep doing the job they love. Few administrators or teachers see the high stakes testing era as something positive. Many opponents would argue that a single test on a single day is not indicative of what a child truly has learned over the course of a year. Proponents say that it holds school districts, administrators, teachers, students, and parents accountable. Both groups are right to some extent. The best solution to standardized testing would be a middle ground approach. Instead, the Common Core State Standard era has in some degree ushered in increased pressure and continued over-emphasis on standardized testing. Common Core States Standards The Common Core States Standards (CCSS) have had a significant impact on ensuring this culture is here to stay. Forty-two states currently utilize the Common Core State Standards. These states utilize a shared set of English Language Arts (ELA) and Mathematics educational standards. However, the controversial Common Core has lost some of its luster due in part to several states parting ways with them after initially planning to adopt them,  Even still there is rigorous testing intended to assess student understanding of the Common Core State Standards. There are two consortiums charged with building these assessments: Partnership for Assessment and Readiness of College and Careers (PARCC) SMARTER Balanced Assessment Consortium (SBAC). Originally, PARCC assessments were given to students over the course of 8-9 testing sessions in grades 3-8. That number has since been reduced to 6-7 testing sessions, which still seems excessive. The driving force behind the high stakes testing movement is two fold. It is both politically and financially motivated. These motivations are interlocked. The testing industry is a multi-billion dollar a year industry. Testing companies win political support by pumping thousands of dollars into political lobbying campaigns to ensure that candidates who support testing are voted into office. The political world essentially holds school districts hostage by tying both federal and state money to standardized tests performance. This, in large part, is why district administrators put pressure on their teachers to do more to increase test performance. It is also why many teachers bow to the pressure and teach directly to the test. Their job is tied to the funding and their family understandably trumps their internal convictions. Overtesting Era The overtesting era is still strong, but hope arises for opponents of high stakes testing. Educators, parents, and students are beginning to awaken to the fact that something needs to be done to reduce the amount of and overemphasis of standardized testing in America’s public schools. This movement has gained much steam within the past few years as many states have suddenly reduced the amount of testing they required and repealed legislation that tied test scores to areas such as teacher evaluations and student promotion. Even still there is more work do be done. Many parents have continued to lead an opt-out movement in the hope that it will eventually rid or drastically reduce the public school standardized testing requirements. There are several websites and Facebook pages dedicated to this movement.   Educators like me appreciate the parental support on this issue. As I mentioned above, many teachers feel trapped. We either quit what we love to do or conform to how we are mandated to teach. This does not mean that we cannot voice our displeasure when given the opportunity. For those who believe that there is too much emphasis placed on standardized testing and that students are being overtested, I encourage you to figure out a way to make your voice heard. It may not make a difference today, but eventually, it could be loud enough to put an end to this insatiable practice.

Leadership Scenario Case Study Example | Topics and Well Written Essays - 250 words

Leadership Scenario - Case Study Example This paper will discuss the case study at hand, commenting on the skills of the workers Alex, Jean and Stephanie and their supervisors Dan and Jonathan at the department store they all work for. Looking at the lunch meeting between Alex and Stephanie discussing their particular work situations and the attitudes of their supervisors, it is clear that Stephanie is in a much better position than Alex. Her boss Jonathan who is a 10 year veteran at the store is regarded as a popular leader and manager to work for. He has an innate understanding of both the nature of the work and the nature of the workers, meaning that he gives more importance to the employee centered theory of leadership. He takes care to see that the employees under his supervision are not bored by the sameness of job tasks, preferring to rotate the tasks they perform on a weekly basis. This not only leads to greater employee appreciation and satisfaction but also a greater and wider understanding of the overall operation of a supermarket store. There is evidence of this in the jobs he gives Stephanie to perform- test marketing culinary recipes and selling truffles. On the other hand, Dan appears to be a strict ly job centered supervisor, preferring that Alex conform carefully to the requirements of the job and nothing more. He seldom has a good word for anyone, and encourages employees to even cut short their lunch breaks, much to Alex’s chagrin. In consequence the average employee squirms under his control and the job appears boring. On the other hand, a bit of tact and apple polishing has been known to work to Jean’s advantage, even though she has been on the job for just three months. Although this is distasteful to Alex, he would do well to emulate Jean if he wants to make the best of his present situation. Alex subscribes to the Equity Theory of Motivation. He is demoralized and his work

Mobile devices in the workplace Research Paper Example | Topics and Well Written Essays - 750 words

Mobile devices in the workplace - Research Paper Example This paper seeks to explore the use of mobile devices in the workplace. It aims at determining the level of use of mobile devices during office hours and the effects of such application on effectiveness and efficiency of employees’ output. This is because of the emerging trend in technology that increasingly develops the mobile devices. These devices are also technologically capacitated to offer services that were previously available on computers only. While low portability of computers would previously limit such application in the workplace, the current mobile devices allow employees, while on duty, to access recreational services. The problem promises a worse situation from the trend in manufacturing and sale of the mobile devices. There was for example an almost 90 percent increment in importation of mobile devices from the fourth quarter of the year 2009 to the same period in the year 2010. The increasing competition among the many manufactures of the devices also predic ts increase in utility that will attract more of employees’ time to the mobile devices. In the year 2010 for instance, more than 40 percent of employees used mobile devices for texting and this percentage is expected to have currently exceeded 50 percent (Notifycorp, 2010). Such trends pose both adverse and beneficial impacts on organizations. While they facilitate communication among members of the organization and may be used to facilitate official communications within organizations, the mobile devices, especially when used for personal applications, consumes a lot of organizations’ time, in quality and quantity (Notifycorp, 2010). The applications such as social networks and entertainment distract employees leading to loss of productivity time at personal levels. While cumulative employees’ application of the devices leads to a general lost time at the workplace, some employees’ applications may be a hindrance to other employees to adversely affect th eir output levels (Lussier, 2011). This research report therefore intends to change the trend in application of mobile devices in the workplace. It shall achieve this by statistically identifying the adverse impacts of application of the devices for adequate managerial decision making for controlling office use of mobile devices towards improved efficiency and effectiveness of employees. The developed ideas promise a deeper insight into human resource management through identifying significant inefficiencies due to application of mobile devices. This will lead to developed policies towards a more dedicated labor force. The research’s major limitation is, however, employees’ negative attitude on the research that may lead to dishonest responses. As a result, the true impacts of application of mobile devices may not be established. Proposed task The investigation proposes to employ a quantitative research approach. Under the method, the task will involve a series of step s that will begin with establishment of a theory, from reviewed literature. The proposed theory is that, application of mobile devices reduces productivity in the workplace. The theory will be followed by development of research hypothesis. This will be followed by designing the research before developing data collection instruments. Sampling will then be done followed by data collection and data analysis towards conclusion and a final documentation of the report (Bryman and Bell, 2007). The

An Australian Luxury Fashion Accessories Company Essay

An Australian Luxury Fashion Accessories Company - Essay Example The paper "An Australian Luxury Fashion Accessories Company" talks about Australian Fashion Accessories Company. The report starts by outlining the historical background of the company which will be followed by an analysis of the company’s micro and macro environments in a bit to establish the degree to which these have an impact on the operations of the organisation. The main body of the report will focus on a critical analysis of the marketing strategy used particularly the current marketing mix in order to evaluate the effectiveness of this strategy. The last part of the report will look at the recommendations section where suggestions are given in order to improve the marketing offering of the chosen product or brand. â€Å"OrotonGroup Limited is a retailer, wholesaler and brand manager operating in Australia and the principal activities of the Company include retailing and wholesaling of leather goods, fashion apparel and related accessories under the OROTON and POLO RAL PH LAUREN labels, and licensing of the OROTON brand name.† Details about the historical background of the company can be viewed from its official website. This organisation is wholly owned subsidiary that includes OrotonGroup (Australia) Pty Limited, Polo Ralph Lauren Australia Pty Limited, OrotonGroup (New Zealand) Pty Limited, Macbray Pty Ltd, Marcs Wholesale Pty Ltd and Oroton Share Plan Company Pty Limited. The company operates approximately 60 retail stores and is listed on the Australian stock exchange. Critical analysis of Oroton’s Micro Environment According to Kotler & Armstrong (2004), the micro environment is comprised of actors close to the company such as suppliers, marketing intermediaries as well competitors while the macro environment consists of demographic, economic, technological as well as cultural factors. The first section of this analysis of the microenvironment is mainly going to look at the company’s competitive environment, its financial s as well as the structure of the business. According to Ibisworld (2010), the major competitors in the luxury brands industry include Luis Vuitton Australia Pty Ltd and Proud Jewellers Pty Ltd. Competition in the market is always a threat to the other actors operating in the industry given that they will be competing for market share. Oroton does not operate in a vacuum since it can be seen that the luxury brands industry is a bit different from other conventional industries. The company’s financials show an upward trend since 2007 according to Au Stocks (2011). This can be attributed to the management strategy that was adopted after the company had witnessed a decline in the revenue generated owing to decline in business. This is a major strength for the company. The company embarked on a drive to cut costs through laying some of the workers while at the same time offering affordable luxury brands. Another important factor about Oroton’s micro environment is that its structure is a typical brick and mortar model. This model mainly relies on linking the organisation directly to the customers through personal interaction but it can be noted that the organisation has also adopted e-commerce in its marketing strategy. However, a critical analysis of the factors characterising the micro economic environment of this organisation shows that the company is better positioned to operate viably in the market given that these factors do not pose serious challenges to it. The other advantage of this